About ASMALLWORLD
ASMALLWORLD is the world’s leading private online community that captures an existing international network of people who are connected by three degrees of separation. Members share similar backgrounds, interests and perspectives. ASMALLWORLD’s unique platform offers powerful tools and user generated content to help members manage their private, social and business lives.
Membership to ASMALLWORLD is by invitation only, which is part of what makes this network unique, and the connections, authentic. Trusted and loyal ASW members who meet certain criteria have the privilege of inviting a limited number of their friends to the network. If you know someone with this privilege, you can ask them to invite you. If not, please be patient and continue to ask around in your own personal and professional circles.
An integrated media company, ASW is an ideal match for advertisers seeking to target the world's tastemakers and develop heightened mindshare with this sophisticated and influential group.
Management
Patrick Liotard-Vogt Chairman
Based in Zurich, Switzerland, Patrick is an established online entrepreneur, who was one of the early investors and entrepreneurs in the European start-up scene. He has bought and sold several Swiss and German online social networks and acts as CEO and Partner at The World’s Finest Clubs (www.finestclubs.com) and Chairman of Poken SA (www.doyoupoken.com).
In October 2009, Patrick became a majority shareholder in ASMALLWORLD and the company’s Chairman. He will work closely with the management team at ASW to enhance member experience, introduce new services and continue to make ASMALLWORLD the definitive travel-lifestyle online community for internationally-minded people.
Patrick graduated from the PHW University of Business and Economics with a Bachelor’s degree in Banking and Finance and obtained a diploma in Trade & Commerce from the Akad Profession Business School in Zurich.
Sabine Heller President
Sabine Heller has a background in strategy, digital media, content, creative/advertising development, and has served as the company's President since October 2010. Previously she was the company’s VP of Marketing and the Editor-in-Chief of its online publication, which she launched from the ground up. She is also an Editor-at-Large at Vogue Italia and a contributor to Purple Fashion Magazine and The Huffington Post. As a consultant she has worked with Harry Winston, Erickson Beamon, Robert Burke Associates, and Company 81 to name a few and founded The Villency Emerging Fashion Program, collaborating with top American fashion houses like Proenza Schouler and Derek Lam.
Previously, Sabine spent three years as the VP of Marketing at Maurice Villency/Roche Bobois US, where she led an initiative to re-brand the 75-year-old luxury home company. Sabine began her career as the Director of Marketing and Communications at UGO Networks, an online entertainment content site with 11 million users that was recently acquired by Hearst Media.
Sabine has been on the cover of Brandweek as their Guerilla Marketer of the Year, and won the Tribeca Film Festival’s Razor’s Edge, Revolution and CIPRA awards for excellence in creative marketing. She has also spoken at the International Conference for Brand Identity and Package Design and at the Digital Hollywood Conference. Projects that Sabine has launched—from magazines to advertising campaigns—have been written about in a wide range of publications including the Wall Street Journal, W and Style.com.