Joe Robinson has recently taken the helm of aSmallWorld, bringing with him a wealth of experience and a seasoned management team, after successfully leading and growing several online media companies from inception to sale. In fact, Joe has been involved in the world of digital media content, social networks, media technology and luxury brands for more than ten years.

Prior to joining aSmallWorld, Joe founded Signalray Media, an online media sales and consulting group, of which he is currently a board member. Joe was an investor and senior executive of Scout Inc, which, along with Myspace.com, was acquired by the Fox Network as part of its push into online social networking. The group also has holdings in In2Apps and Spongecell, important web 2.0 media technology companies. In 1999 Joe founded IWIN.com, a leading online gaming entity with over four million registered users and two million monthly visitors. He currently sits on the company�s board and is a close and active financial advisor. In 1998, Joe co-founded UGO networks, a men�s lifestyle site that was recently acquired by Hearst�s interactive group. Joe holds a business administration degree from Skidmore College, in Saratoga New York.

Erik is the Founder and former CEO of Viking Internet, a UK listed investment vehicle. Has held senior corporate finance positions with Ladenburg, Thalmann in New York and Los Angeles, Rothschild in New York, and Lehman Brothers in London and New York. He received his MBA from INSEAD in 1983, and his BS in Foreign Service from Georgetown University in 1977.

Prior to aSmallWorld, Louise worked at JKL Group which is a leading PR Company in the Nordic region. In 2001 Louise completed her master thesis on branding at the Stockholm School of Economics. Additionally, Louise is a silver and gold medalist in the Swedish National Track Championships and has a long history of political activism holding elected positions with the Stockholm City Hall and District Court. She also was the President of the largest chapter of the Conservative Youth Party in Stockholm during four years and participated actively in two elections, including the election of Sweden's entry into the European Union in 1994.