Hometown:

Zurich

Education:

Le Rosey, Akad Zurich, PHW University of Applied Science Zurich

Funniest school moment:

My Spanish roommate at Le Rosey got caught in action sleeping with a doll he borrowed from his older Russian friend.

Six words you'd use to describe yourself:

Direct, frank, spontaneous, committed, effective, open-minded

Words to live by:

Always think ahead, but don't forget to live and love now.

Person in this world you're most like:

People tend to say I am unique, but if I were to choose someone it would be Edward Louis (Richard Gere's character) from Pretty Woman.

Go-to culture fix:

Playing the piano

Three people you admire:

Richard Branson for being the perfect entrepreneur, innovative and a bit crazy; Paul Coelho for affirming strong values; Elton John for his talent.

Greatest fear:

Losing close friends

Most humbling moment:

Visiting Centre Francais de protection de l'Enfance, which was co-founded by my grandfather, reminded me of the profound change one can make in the world.

Little known fact:

I'm a meat lover, half-French, drive like Michael Schumacher and like problems.

Can't live without:

My iPhone

Dream travel destination:

India, where I plan to visit this year. I'd like to travel through the country as a backpacker with a few stops in beautiful palaces.

Can be spotted at:

The Top of the Standard in NYC, Woodbury Commons Outlet Center in upstate NY, reading French literature in front of my fireplace, eating fondue at Restaurant Cerf in Rougemont (near Gstaad), enjoying a pint of beer at Käfer's during Oktoberfest in Munich.

Current obsession:

It's a secret.

Money can't buy:

Money can make your life easier but it will never give you happiness and health.

What angers you:

People who pick on or talk down to those who are in a weaker position than they are.

Favourite websites:

ASMALLWORLD (since 2004), freshdirect.com, poken.com, the social business card, finestclubs.com, faz.net

Why you love ASW:

The strong sense of loyalty members express toward each other. Over the years, members have demonstrated extraordinary acts from helping to free a fellow member who was unlawfully imprisoned in Saudi Arabia to hosting a member who had been stabbed while on holiday in New Zealand. (To read about members' acts of kindness, click here.)